The Future of Hotels?

On 25 September, Rockwell and Axiom Architects launched our joint White Paper “Nomad City – The Future of Hotels?”  which draws on the depth of experience and expertise our respective firms have in the hotel and visitor accommodation sector.

The White Paper highlights key themes in the sector to stimulate discussion about the future of visitor accommodation amongst those who will design and deliver it. Flagging the impact of changing guest expectation and behaviour, alongside the increasing importance of technology, the White Paper starts from the premise that “until now, the real estate and built environment professions have been largely reacting to changes in the hotels and hospitality sector” whereas, “it is now time to proactively anticipate what may be required and facilitate these needs.”

Globalisation and urbanisation, alongside technological advancements, are shaping a new transient and ‘nomadic’ lifestyle in cities. In 2018, London was the second most visited city in Europe, with 19.8 million tourists, and this is only set to increase. At a time when the hotel and visitor accommodation sector is changing so quickly, Nomad City considers key questions for the designer, the planner, the developer and operator in order to respond to and address these changing requirements.

With significant changes taking place in the visitor accommodation sector, as evidenced by the rise in micro-hotels and serviced apartments, Nomad City explores the challenges and opportunities. With traditional models being replaced and redefined, it argues that there is increasing scope for flexibility; unlocking non-traditional sites, rejuvenating high-streets and providing semi-public space.

The booming demand for city breaks, aligned with changing guest expectations, means that constrained and central locations become more feasible in both financial and design terms, according Nomad City. This, it says, creates a fantastic opportunity for planning and regeneration professionals, at a time when the challenges facing town centres are well-documented.

Jonathan Manns, Board Director and Head of Planning and Development at Rockwell commented:

“Until recently the future of visitor accommodation has taken a back seat amongst built environment professionals. Nomad City sets out the direction of travel and, in doing so, the need to engage much more proactively with the way in which changing expectations and behaviour are influencing the buildings we can and should be delivering. New forms of visitor accommodation have fantastic scope to contribute positively to our communities, particularly in town centre locations.”

James Mitchell, Partner at Axiom Architects added:

“Over the years the economic and social importance of hotel and visitor accommodation has become increasingly prevalent; at Axiom Architects we strive to design high-quality buildings, and continually innovate. As such we have partnered with Rockwell to encourage built-environment professionals to join our discussions and respond to the ever-changing state of the industry.”

The Nomad City report is free to download here. Alternatively, please request a hard copy directly via [email protected].